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Education / Current Students / Departments / Sport Management / Faculty Profiles / Dr. Michael Giardina

Dr. Michael Giardina

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Office Location: 
1012 Tully Gym

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View Dr. Giardina's CV

Dr. Giardina’s research is focused on three interrelated lines of inquiry: 1) physical culture and bio-politics (e.g., the celebrity body, the mediated body, the body of the researcher, etc.); 2) global sporting cultures (e.g., issues related to hybridity, flexible citizenship, and transnational identity); and 3) sport in post-9/11 America (e.g., the intersection of neoliberalism and neoconservatism, the politics of whiteness, ‘NASCAR Nation’, etc.). Each of these three lines of inquiry are 4) further explored through the use of qualitative and interpretive research methods (e.g., critical ethnography, cultural studies, etc.). Theoretically, his research is grounded in an eclectic mix of intellectual thought ranging from that of American philosophers Lauren Berlant, Wendy Brown, Judith Butler, and Cornel West to that of critical theorists Norman Denzin, Guy Debord, Michel Foucault, Paulo Freire, and C. Wright Mills. The sum total of his inquiry aims to produce the type of translational knowledge through which cultural understandings of and political interventions into the broader social world are made possible (whether for academics, industry professionals, or public policy makers, especially in the fields of sport management, media/communication, public health, and political science).

Dr. Giardina is the author or editor of a dozen books, and has been published in a wide variety of interdisciplinary journals, including: Cultural Studies/Critical Methodologies, American Behavioral Scientist, Journal of Sport & Social Issues, Qualitative Inquiry, Sociology of Sport Journal, and Harvard Educational Review.

Prior to joining FSU, Dr. Giardina was a professor of Advertising & Cultural Studies at the University of Illinois.


Teaching Areas:

Dr. Giardina teaches the graduate course in Sport Media, and the doctoral seminar in Qualitative Research Methods.


Professional Interests:

Dr. Giardina is the Associate Editor of the Sociology of Sport Journal, the Associate Director of the International Congress of Qualitative Inquiry, and a member of the editorial board of Cultural Studies/Critical Methodologies.


Representative Publications:

Giardina, M. D. (2005). Sporting Pedagogies: Performing Culture & Identity in the Global Arena. New York: Peter Lang. [Received the 2006 Outstanding Book Award from the North American Society for the Sociology of Sport].

Newman, J. I., & Giardina, M. D. (2011). Sport, Spectacle, and NASCAR Nation. Consumption and the Cultural Politics of Neoliberalism. New York: PalgraveMacMillan.

Giardina, M. D., & Donnelly, M. K. (Eds.). (2007). Youth Culture & Sport: Identity, Power, and Politics. London: Routledge.

Denzin, N. K., & Giardina, M. D. (Eds.) (2006). Contesting Empire/Globalizing Dissent: Cultural Studies after 9/11. Boulder, CO: Paradigm

Giardina, M. D. (2010). One Day, One Goal? PUMA, Corporate Philanthropy, and the Cultural Politics of Brand “Africa”. Sport in Society, 13(1), 130-142.

Giardina, M. D. (2003). ‘Bending in like Beckham’ in the Global Popular: Stylish Hybridity, Performativity, and the Politics of Representation. Journal of Sport & Social Issues, 27(1), 65-82.

Giardina, M. D., & Newman, J. I. (2011). Cultural Studies: Political Imperatives and Performative Articulations. In N. K. Denzin and Y. S. Lincoln (Eds), SAGE Handbook of Qualitative Research (4/e). Thousand Oaks, CA: Sage.